Lisa Edgar 

Starting her career in econometric modelling and planning for Nestle, Lisa has since supported numerous blue-chip PLCs and other organisations across many sectors enabling commercial decision-making built on insight​. She was Chief Customer Officer as Saga Group PLC and is now Chief Executive Officer at the Big Window Consulting which house the renowned consumer insight agency, the Big Window, as well strategic longevity consultancy, Fullspan – which works with commercial organisations across the world on the how to optimise the opportunities of a changing consumer demographic.
​
Lisa has published numerous papers on the needs and decisions made by consumers as they get older. She is also a multi award-winning conference and media speaker on longevity and the opportunities it presents organisations with. Optimising the value in and of older consumers is her purpose and passion​.